What if your morning cup could do more?

Packed with superfoods and the optimal dose of caffeine, roo.bru is crafted to help you to live a better life.

  • Sustained Energy, No Crash or Jitters
  • GERD, Reflux and IBS Friendly
  • Superfood Performance Support
  • Delicious Organic Ingredients Only
Sustained Energy, No Crash or Jitters


Coffee’s wild ride isn’t for everyone. roo.bru keeps it steady with 88mg of slow-releasing caffeine—so you’re lifted, not jittery. Plus, Ashwagandha and six organic superfoods help keep your stress low and your energy high.

Gut & Microbiome Support

The acidity in coffee can aggravate the stomach, causing reflux and worsening GERD/IBS symptoms. With happy-gut ingredients like rooibos and turmeric, roo.bru naturally reduces acidity and inflammation, supporting a balanced digestive system.

Superfood Performance

Coffee perks you up, but that’s where it stops. Every sip of roo.bru gives you 8 organic superfoods that support immunity, libido, digestion, and focus. Plus, you get antioxidants, prebiotic fiber, and vitamin C in every cup. It’s not just energy—it’s everything your body actually needs in the morning.

Delicious Organic Ingredients Only

roo.bru tastes like chai, hot chocolate, and coffee had a baby. It’s vegan, USDA organic, and gluten-free, with no additives, sweeteners, or nonsense—just pure, powerful ingredients: rooibos, cacao, guarana, reishi, maca root, ashwagandha, turmeric & cinnamon. Give yourself the morning (or afternoon) you deserve.

I Want That
Iced Roo Bru
Accordion item 1
Accordion item 2
Accordion item 3

From Athletes to Doctors

“I see many people who have unnecessary stress levels that put their heart at risk. Overconsumption of coffee and energy drinks can play a driving factor in that stress. The optimal 88mg dose of caffeine in roo.bru is a better option.”

Christopher Caputo

Cardiologist, DO, FACC

“My new morning routine. I have one cup per day and it lasts me all day. My energy levels stay high and I’ve been sleeping muuuch better at night. Crushing my workouts too. Highly recommend to any athlete who wants to perform at their best.”

Jessica Kain

Professional Runner, Saucony

“roo.bru keeps me level-headed when the surf is big and nerves are high. Coffee and other energy drinks usually make me jittery, which isn’t the move. Calm, focused energy with roo.bru helps me surf my best. Added bonus that it tastes delicious.”

Tosh Tudor

Professional Surfer

“I love roo.bru and recommend it to many of my clients, especially those who are looking to improve gut health or dealing with IBS or GERD. The balanced ingredients and focus on anti-inflammatory response has led to impressive results.”

Katrinna Jasso

Holistic Health Practitioner, Hara Healing Arts

Coffee alternative comparison chart

You may love coffee, but it doesn't always love you back.

Feel the Difference

Thousands of happpy customers & counting:

"Whoa! I’m on my second round of the Roobru. Gave up the pot of coffee a day and feel waaaayyyyyy better. More energy. More umph. If you haven’t tried it…. I strongly recommend you do. Get some and get some."

Chris B.

"As a nurse, this is the best thing i've found to support my energy levels through night shifts while helping me keep focused on my personal health goals. Favorite coffee alternative on the market and the branding is cool:)"

Sabina O.

"my absolute favorite morning routine. thanks for creating this. cannot recommend enough if you want to actually feel good all day. also I watched their how to videos on instagram and it helped me make it super tasty."

Kat J.

"As a holistic health advocate, these ingredients are incredible. Plus the taste is delicious. Thanks for a great product that makes me feel happy and healthy."

Ronaldo J.

"My favorite. Tried mud\wtr for a bit but didn’t like it, saw an ad for this and figured I’d give it a go. SO much better. Good energy, great taste, and lots more health benefits than coffee :)"

Mel H.

  • Adobe Express - file.png__PID:e2fb759a-97bd-4f5f-a2fe-632680009a43

    Improves mood, performance, immunity, skin health & more. Even aids with GERD and IBS symptoms.

  • Adobe Express - file (1).png__PID:759a97bd-4f5f-42fe-a326-80009a43376b

    Formulated with cognitive support in mind for serious focus without jitters, anxiety or the afternoon crash.

  • Adobe Express - file (2).png__PID:97bd4f5f-22fe-4326-8000-9a43376b2c42

    Vegan, Gluten-Free and Dairy-Free. 100% Certified Organic and sustainably sourced. Manufactured in America 🇺🇸
Shop Now

Science backed energy. Ingredients that work.

FAQ

How much caffeine is in roo.bru?

One full serving (tbsp) of roo.bru contains 88 mg of caffeine. Unlike coffee, roo.bru is formulated to metabolize slower, resulting in an extended release feeling of caffeination.

How long until I feel the effects?

You'll feel the energy kick while you drink it! As for longer term benefits, your new morning routine will make you feel better (and sexier) over time. Consistency helps the body amplify positive effects.

Where do you make this stuff?

In the USA! Our operations are based in San Diego, CA and Jacksonville Beach, FL. We manufacture in Carlsbad, CA and source ingredients from the best in the world.

Will roo.bru break my fast?

Nope, each serving is 10 calories. No worries there, mate! That said, if you mix it with milk and/or sweeteners, you might exceed the fast-breaking calorie limit (but damn, it's going to taste so good).

Do I need to use a full tablespoon?

Nah, mate! Play around to find your perfect dose. Some like less, others like more- find what suits you best! For example, If you’re sensitive to caffeine, we recommend a half serving. That would give you 44 mg of caffeine (a little boost!) and plenty of health benefits!

Is the pouch recyclable?

Yes! Each pouch is made from 40% post-consumer recycled plastic. The pouches and shipping bags are both recyclable!

  • Our ingredients are rich in antioxidants, which play a crucial role in protecting your body from oxidative stress. They support heart health, combat inflammation, and promote a radiant complexion.
  • Formulated for energy and vitality enhancement, the roo.bru™ blend provides a natural boost to your energy levels, enhances memory and mood, and contributes to both physical and mental stamina, helping you stay active and alert.
  • The adaptogens in roo.bru™ promote stress relief and mood enhancement, helping your mind adapt to stress and anxiety, improving sleep quality and fostering a more positive and balanced mood.
  • The mix is full of immune supporting ingredients that aid function of essential organs like the liver and heart. They also provide anti-inflammatory benefits, alleviating pain and anxiety while improving cognitive function.
See Specifics

Welcome to the Better Mornings Club

  • roo.bru coffee alternative starter pack mushroom coffee
1 5

roo.bru

$39.99 USD
$45.00 USD $39.99 USD
Sale Sold out
Select Product
View full details