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roo.bru is a fully caffeinated alternative to coffee made from eight superfoods. Formulated for all day energy & heaps of positive side effects. Just add hot water (milk / creamer optional).
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Regular price $39.99 USD
Regular price Sale price $39.99 USD
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roo.bru superfood coffee alternative

The Perfect Morning Upgrade

roo.bru gives you all the comfort of your coffee ritual, minus the crash. With 88mg of extended-release caffeine, you get smooth, sustained energy that doesn’t leave you shaky or drained, just steady all day long.

Brew with Ease, No Machine Needed

Simply mix one tablespoon of roo.bru with hot water. Give it a nice stir and let it brew for a sec. Then, add any milk, creamer or sweetener of your choice. We like to drink it straight with honey or add frothed milk for a latte. Alternatively, toss it in your smoothie or add it to baked goods!

Gut-Loving Goodness in Every Sip

Packed with superfoods and adaptogens, roo.bru supports your gut health, aids with reflux & eases bloating. Unlike coffee, which can irritate your stomach, roo.bru nourishes you from the inside out—because energy shouldn't come at a cost.

Nourishing Ingredients

Eight plant-based superfoods ethically & sustainably sourced from top-notch family businesses. Vegan, USDA Organic & Non-GMO Certified. Additive and gluten-free with no artificial ingredients.

30 Day Trial. Love it or your money back.

Shipping's on us, mate 🫡

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Coffee alternative comparison chart

Us Vs Them

How to roo.bru!

Laura H.

Lauren C.

How to roo.bru!

Laura H.

Lauren C.

How to roo.bru!

Laura H.

Lauren C.

How to roo.bru!

Laura H.

Lauren C.

  • roobru superfood coffee alternative healthy wellness beverage

    1. Scoop

    Scoop 1 tablespoon of roo.bru powder into your cup or mug.
  • roobru superfood frother powder based coffee alternative health drink

    2. Swirl

    Add a bit of boiling water and mix well with frother. Add any sweetener like honey here.
  • roo.bru superfood latte healthy coffee alternative everyday dose wellness beverage

    3. Style

    Fill the rest of your cup with milk, hot water or whatever you fancy.
  • roobru superfood latte coffee substitute mudwtr healthy beverage

    4. Savor

    Sip and realize how legendary you are. Just don't forget to enjoy ;)

Eight Superfoods in Every Sip:

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Rooibos

Cacao

Guarana

Reishi

Maca Root

Ashwagandha

Turmeric

Ceylon Cinnamon

Rooibos

This vibrant red tea is packed with antioxidants that keep your cells happy and your skin. It’s gentle on the gut and rich in minerals like magnesium (hello, muscle recovery). Plus, it’s got polyphenols that support heart health and reduce inflammation.

Cacao

Cacao brings a deep, velvety richness to every cup of roo.bru. It's loaded with flavonoids that boost heart health, increase blood flow, and even enhance cognitive function. It’s also a natural mood booster, thanks to compounds like theobromine and phenylethylamine (PEA), which help your brain release those feel-good endorphins.

Guarana

This Amazonian berry is rich in natural caffeine, but unlike your morning espresso, it releases slowly—meaning no crash, no jitters, just smooth, sustained energy. Plus, it’s packed with antioxidants that support your immune system, because who’s got time to be run down?

Reishi

Nicknamed the “Mushroom of Immortality”, reishi has been used for centuries to support immunity, reduce stress, and help with overall longevity. It works like a reset button for your nervous system, calming stress hormones and helping you unwind after a long day.

Maca Root

Known for its energy-boosting, hormone-balancing magic, this Peruvian superfood has been celebrated for centuries as a natural performance enhancer—both in and out of the gym (if you catch our drift). It helps increase stamina, endurance, and libido, while also supporting hormone regulation and mood stability.

Ashwagandha

This powerful adaptogen helps regulate cortisol (your stress hormone), making sure you stay cool, calm, and collected. Plus, it’s got some sneaky benefits for muscle recovery and endurance, making it a top-tier ingredient for athletes and weekend warriors alike.

Turmeric

Curcumin, the active compound in turmeric, is one of the most powerful natural anti-inflammatories on the planet. It helps support joint health, digestion, and immunity while also giving your skin that post-holiday glow. Hot water, when mixed with roo.bru, activates the curcumin to give you ALL the benefits.

Ceylon Cinnamon

A metabolic powerhouse that helps regulate blood sugar levels, keeping energy crashes and cravings at bay. It’s packed with antioxidants and has natural antibacterial properties that support gut health, too.

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Let’s Clear Things Up

Where is roo.bru made?

At roo.bru, we work with small-scale, organic, family-run farms in 7 countries across four continents. Kinda wild, right?

We choose sustainable agriculture and fair practices because it’s better for everyone — the farmers, their communities, the planet, and you.

We mix and pack our ingredients with a small, family-owned business in Carlsbad, CA.

How long until I feel the effects?

You'll feel the energy kick while you drink it! As for longer term benefits, your new morning routine will make you feel better (and sexier) over time. Consistency helps the body amplify positive effects.

What matters to us?

Every sip of roo.bru is a small stand for a healthier planet. By choosing us, you’re supporting reforestation through our partnership with One Tree Planted, championing sustainably sourced ingredients, and cutting down on waste with our 40% recycled Joey pouches.

We also work with Save A Brain to spread education & awareness around traumatic brain injuries. Your morning brew has power — let’s use it for good.

Are roo.bru's ingredients clean?

Absolutely.

roo.bru is Organic and Non-GMO certified, vegan, plant-based, kosher, gluten-free, additive-free and sugar-free. In other words, it’s made of natural ingredients that are simply good for you.

Customer Reviews

Based on 167 reviews
96%
(161)
3%
(5)
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(0)
1%
(1)
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D
Denice Armitage
I was hoping for more coffee flavor

I was hoping for more coffee flavor. It’s good and I’ll drink it but I’m still looking for a “ coffee” flavor substitute.

B
Blaire Westmoreland
Why is it THAT good?

Mates, this bru is IT! I've been on bi-weekly auto-ship for months now from the fist time I had a roo.bru latte at a local beverage shop in my town. I now make bru lattes at home in the same way each morning! I make my concentrate (1 scoop roo.bru with 2 oz hot water) pour over extra foamy steamed full fat cream (my personal favorite) a dash of sweetener (I prefer monk fruit) and top with ceylon cinnamon. It's incredibly delicious. In the cooler months I plan to add a dash or two of seasonal pumpkin spices....BRU IT YOUR WAY!

Ahh thank you Blaire! Such a kind review and we love that recipe. Enjoy the fall treats, you legend!

L
Laura
Huge fan

Huge fan. The energy lasts a lot longer than coffee. I mix it with hot water and oat milk creamer and it's delicious. Thanks!!

Happy to hear that. Cheers, Laura!

M
Megan Mathers
No turning back

I have finally found a gentle, energizing morning (and sometimes afternoon) ritual to replace coffee. I'm not a coffee hater, but it was really disagreeing with my stomach and causing anxiety.I've tried mushroom coffees and they just didn't hit the spot like Roo Bru does. It's delicious! I love all of the ingredients. I was especially looking for something with ashwaganda for stress support and this fit the ticket! I've completely replaced my coffee with Roo Bru going on month 3 and don't see myself turning back.

Megan, you rock! So happy that we've been able to provide the experience you're looking for. Month 3 to infinity!!

A
Al
I love roo bru!

This stuff is yummy and it makes me feel energized without a huge hit of anxiety like my cold brew gives me. So glad I found it. Been trying to come up with a catchy jingle and everything

Thanks, Al! Stoked to hear you're loving it. Let us know when you figure out the catchy jingle!

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roo.bru
30 Servings
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$39.99/ea
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