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The Perfect Morning Upgrade

roo.bru gives you all the comfort of your coffee ritual, minus the crash. With 88mg of extended-release caffeine, you get smooth, sustained energy that doesn’t leave you shaky or drained, just steady all day long.

Brew with Ease, No Machine Needed

Simply mix one tablespoon of roo.bru with hot water. Give it a nice stir and let it brew for a sec. Then, add any milk, creamer or sweetener of your choice. We like to drink it straight with honey or add frothed milk for a latte. Alternatively, toss it in your smoothie or add it to baked goods!

Gut-Loving Goodness in Every Sip

Packed with superfoods and adaptogens, roo.bru supports your gut health, aids with reflux & eases bloating. Unlike coffee, which can irritate your stomach, roo.bru nourishes you from the inside out—because energy shouldn't come at a cost.

Nourishing Ingredients

Eight plant-based superfoods ethically & sustainably sourced from top-notch family businesses. Vegan, USDA Organic & Non-GMO Certified. Additive and gluten-free with no artificial ingredients.

30 Day Trial. Love it or your money back.

Shipping's on us, mate 🫡

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Us Vs Them

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

  • roobru superfood coffee alternative healthy wellness beverage

    1. Scoop

    Scoop 1 tablespoon of roo.bru powder into your cup or mug.
  • roobru superfood frother powder based coffee alternative health drink

    2. Swirl

    Add a bit of boiling water and mix well with frother. Add any sweetener like honey here.
  • roo.bru superfood latte healthy coffee alternative everyday dose wellness beverage

    3. Style

    Fill the rest of your cup with milk, hot water or whatever you fancy.
  • roobru superfood latte coffee substitute mudwtr healthy beverage

    4. Savor

    Sip and realize how legendary you are. Just don't forget to enjoy ;)

Eight Superfoods in Every Sip:

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Rooibos

Cacao

Guarana

Reishi

Maca Root

Ashwagandha

Turmeric

Ceylon Cinnamon

Rooibos

This vibrant red tea is packed with antioxidants that keep your cells happy and your skin. It’s gentle on the gut and rich in minerals like magnesium (hello, muscle recovery). Plus, it’s got polyphenols that support heart health and reduce inflammation.

Cacao

Cacao brings a deep, velvety richness to every cup of roo.bru. It's loaded with flavonoids that boost heart health, increase blood flow, and even enhance cognitive function. It’s also a natural mood booster, thanks to compounds like theobromine and phenylethylamine (PEA), which help your brain release those feel-good endorphins.

Guarana

This Amazonian berry is rich in natural caffeine, but unlike your morning espresso, it releases slowly—meaning no crash, no jitters, just smooth, sustained energy. Plus, it’s packed with antioxidants that support your immune system, because who’s got time to be run down?

Reishi

Nicknamed the “Mushroom of Immortality”, reishi has been used for centuries to support immunity, reduce stress, and help with overall longevity. It works like a reset button for your nervous system, calming stress hormones and helping you unwind after a long day.

Maca Root

Known for its energy-boosting, hormone-balancing magic, this Peruvian superfood has been celebrated for centuries as a natural performance enhancer—both in and out of the gym (if you catch our drift). It helps increase stamina, endurance, and libido, while also supporting hormone regulation and mood stability.

Ashwagandha

This powerful adaptogen helps regulate cortisol (your stress hormone), making sure you stay cool, calm, and collected. Plus, it’s got some sneaky benefits for muscle recovery and endurance, making it a top-tier ingredient for athletes and weekend warriors alike.

Turmeric

Curcumin, the active compound in turmeric, is one of the most powerful natural anti-inflammatories on the planet. It helps support joint health, digestion, and immunity while also giving your skin that post-holiday glow. Hot water, when mixed with roo.bru, activates the curcumin to give you ALL the benefits.

Ceylon Cinnamon

A metabolic powerhouse that helps regulate blood sugar levels, keeping energy crashes and cravings at bay. It’s packed with antioxidants and has natural antibacterial properties that support gut health, too.

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Let’s Clear Things Up

Where is roo.bru made?

At roo.bru, we work with small-scale, organic, family-run farms in 7 countries across four continents. Kinda wild, right?

We choose sustainable agriculture and fair practices because it’s better for everyone — the farmers, their communities, the planet, and you.

We mix and pack our ingredients with a small, family-owned business in Carlsbad, CA.

How long until I feel the effects?

You'll feel the energy kick while you drink it! As for longer term benefits, your new morning routine will make you feel better (and sexier) over time. Consistency helps the body amplify positive effects.

What matters to us?

Every sip of roo.bru is a small stand for a healthier planet. By choosing us, you’re supporting reforestation through our partnership with One Tree Planted, championing sustainably sourced ingredients, and cutting down on waste with our 40% recycled Joey pouches.

We also work with Save A Brain to spread education & awareness around traumatic brain injuries. Your morning brew has power — let’s use it for good.

Are roo.bru's ingredients clean?

Absolutely.

roo.bru is Organic and Non-GMO certified, vegan, plant-based, kosher, gluten-free, additive-free and sugar-free. In other words, it’s made of natural ingredients that are simply good for you.

Customer Reviews

Based on 154 reviews
97%
(149)
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(4)
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S
Sabina Mink
Changed our lives!! Delicious and nutritious

Changed our lives!! Delicious and nutritious. Thank you for the opportunity t to not drink a cup of anxiety every morning.

S
Suzanne Koehler
Roo Bru Hits the Spot

I've tried just about every kind of mushroom coffee out there, and roo bru is easily my favorite, along with Joe'y. Somehow, they got the mix just right! AND get this, the mini-frother is just the right size to mix your drink without it turning into a hot lava water spout that gets all over your kitchen. (or van) I think it's the cacao in the mix for me. Delicious, and I feel great.

Hey Suzanne, thanks so much for the kind words! Starting and growing a business is tough, but reviews like this make it so, so worthwhile. Hope roo.bru continues to fuel you through a lifetime of adventures.
Cheers,
Sam

C
Catalina Celis
Will make you feel amazing

I’ve been using Roo.Bru for a couple weeks now. I love how it makes me feel and I love the ingredients in the roo.bro
Truthfully, it wish the taste was either a bit more chai-like, or even more cocoa-like, but I think the benefits outweigh my “concern” over the taste

Catalina, thanks for your kind and honest review! We're happy to hear you're enjoying the benefits. We're always working on refining the taste so will keep your notes in mind for next production run :)

H
Haley Schrope
Completely Replaced My Morning Coffee

Roo.bru has completely changed my morning routine for the better! I love the taste and enjoy the caffeine I get from it. Coffee always upset my stomach and made me nauseous, but I never knew of a good alternative until I came across roo.bru. It has fully replaced my morning coffee, and I look forward to it everyday!

Awesome, thanks Haley! This type of review gets the team fired up. We're glad you're loving it!

R
Richard Moore
Aweeome

Great product!

Happy to hear you're loving it, Richard! We appreciate you!

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roo.bru
Starter Pack - 30 Servings + FREE Frother, Tote & Honey!
Starter Pack - 30 Servings + FREE Frother, Tote & Honey!
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roo.bru coffee substitute healthy alternative to coffee
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roobru healthy coffee substitute roger pouch 60 servings mushroom coffee
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