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Regular price $34.99
Regular price $45.00 USD Sale price $34.99
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137 total reviews

roo.bru is a fully caffeinated alternative to coffee made from eight superfoods. Formulated for all day energy & heaps of positive side effects. Just add hot water (milk / creamer optional).
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roo.bru gives you all the comfort of your coffee ritual, minus the crash. With 88mg of extended-release caffeine, you get smooth, sustained energy that doesn’t leave you shaky or drained, just steady all day long.

Simply mix one tablespoon of roo.bru with hot water. Give it a nice stir and let it brew for a sec. Then, add any milk, creamer or sweetener of your choice. We like to drink it straight with honey or add frothed milk for a latte. Alternatively, toss it in your smoothie or add it to baked goods!

Packed with superfoods and adaptogens, roo.bru supports your gut health, aids with reflux & eases IBS symptoms. Unlike coffee, which can irritate your stomach, roo.bru nourishes you from the inside out—because energy shouldn't come at a cost.

Eight plant-based superfoods ethically & sustainably sourced from top-notch family businesses. Vegan, USDA Organic & Non-GMO Certified. Additive and gluten-free with no artificial ingredients.

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Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

Lauren C.

Laura H.

How to roo.bru!

Tosh T.

  • 1. Scoop

    Scoop 1 tablespoon of roo.bru powder into your cup or mug.
  • 2. Swirl

    Add a bit of boiling water and mix well with frother. Add any sweetener like honey here.
  • 3. Style

    Fill the rest of your cup with milk, hot water or whatever you fancy.
  • 4. Savor

    Sip and realize how legendary you are. Just don't forget to enjoy ;)

Eight Superfoods in Every Sip:

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Rooibos

Cacao

Guarana

Reishi

Maca Root

Ashwagandha

Turmeric

Ceylon Cinnamon

Rooibos

This vibrant red tea is packed with antioxidants that keep your cells happy and your skin. It’s gentle on the gut and rich in minerals like magnesium (hello, muscle recovery). Plus, it’s got polyphenols that support heart health and reduce inflammation.

Cacao

Cacao brings a deep, velvety richness to every cup of roo.bru. It's loaded with flavonoids that boost heart health, increase blood flow, and even enhance cognitive function. It’s also a natural mood booster, thanks to compounds like theobromine and phenylethylamine (PEA), which help your brain release those feel-good endorphins.

Guarana

This Amazonian berry is rich in natural caffeine, but unlike your morning espresso, it releases slowly—meaning no crash, no jitters, just smooth, sustained energy. Plus, it’s packed with antioxidants that support your immune system, because who’s got time to be run down?

Reishi

Nicknamed the “Mushroom of Immortality”, reishi has been used for centuries to support immunity, reduce stress, and help with overall longevity. It works like a reset button for your nervous system, calming stress hormones and helping you unwind after a long day.

Maca Root

Known for its energy-boosting, hormone-balancing magic, this Peruvian superfood has been celebrated for centuries as a natural performance enhancer—both in and out of the gym (if you catch our drift). It helps increase stamina, endurance, and libido, while also supporting hormone regulation and mood stability.

Ashwagandha

This powerful adaptogen helps regulate cortisol (your stress hormone), making sure you stay cool, calm, and collected. Plus, it’s got some sneaky benefits for muscle recovery and endurance, making it a top-tier ingredient for athletes and weekend warriors alike.

Turmeric

Curcumin, the active compound in turmeric, is one of the most powerful natural anti-inflammatories on the planet. It helps support joint health, digestion, and immunity while also giving your skin that post-holiday glow. Hot water, when mixed with roo.bru, activates the curcumin to give you ALL the benefits.

Ceylon Cinnamon

A metabolic powerhouse that helps regulate blood sugar levels, keeping energy crashes and cravings at bay. It’s packed with antioxidants and has natural antibacterial properties that support gut health, too.

Our plant-based ingredients are carefully chosen from the best ethical sources around the world. No artificial ingredients, sweeteners or B/S.

Strong enough to wake you up, smooth enough to keep you calm.

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Customer Reviews

Based on 137 reviews
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Sabina Osman

As a nurse, this is the best thing i've found to support my energy levels through night shifts while helping me keep focused on my personal health goals. Favorite coffee alternative on the market and the branding is cool:)

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Christopher Boone

Whoa! I’m on my second round of the Roobru. Gave up the pot of coffee a day and feel waaaayyyyyy better. More energy. More umph. If you haven’t tried it…. I strongly recommend you do. Get some and get some.

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David Faircloth

Love the energy on the first day , seems anything I try does well and then slowly does less for me but do love the taste, I have ibs so I am worried about the rooibos (seed) issue any seed is a problem when you have this condition, also haven’t noticed an improvement in libido yet

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Ryan Leopold

Best transition in my routine that i've made in ages. Gave it a week and really started feeling the energy and health benefits. So much better than downing 3 cups of coffee per day!!

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Cathy Sutherlnd

I’m still getting used to the taste and how to cater to my sweetness level . It’s very good and the customer service is beyond amazing!!!