Our Story
It all starts with two best friends, Sam and Luke. Let me tell you, these blokes had a vision. It's not that they could see the future - they bloody well created it.
But, let's rewind a bit.
Sam, an Australian, and Luke, an American, met early in life and bonded over a shared love of making the most of every day. Their friendship grew with age, as did the memories they created.
Friends picking up the first edition of roo.bru (nobody could read the packaging)
Our first retail store (seriously, what does it even say on that package?!)
Sales team gettin' jiggy with the new and improved version of our product
On the shelf with our officially legible packaging!
Years later, they found themselves deep in the routine American lifestyle. Drinking coffee was imperative for them to function, whether during work or play. However, with coffee came heaps of negative side effects. They had persistent anxiety, stomach aches and afternoon energy crashes. Worst of all, the late coffee to overcome the energy crash led to terrible sleep at night. Something had to change.
So, they looked elsewhere. They wanted something that made them feel bright, vibrant - like a sunny beach in Australia. They channeled this idea into sourcing ingredients that fit the mission. They wanted cognitive support, immune strength, healthy libido, and heaps of feel-good energy in a drink that tasted delicious… as if chai, hot chocolate and coffee had a baby.
After searching around the world and consulting nutritionists and doctors, we developed roo.bru - A blend of superfoods for sustained energy with heaps of positive side effects. Packed with adaptogens, antioxidants, nootropics and a functional dose of caffeine, roo.bru is the tastiest and easiest transition to a better morning routine.
We're inspired by the Australian mindset of making the most out of each and every day. By providing a better alternative for energy, we hope that our customers will feel ready for any and all adventures & travels, leading to some bloody great times with their best mates. To aid in our mission, we give a portion of each sale to Save-A-Brain and One Tree Planted. We believe that supporting both healthy brain function and a sustainable future is the key to leaving a positive impact on people and planet.
TL;DR: It's not fkn coffee, mate 🦘