Your body metabolizes coffee FAST, leading to jitters, overstimulation, and an afternoon crash. The caffeine in roo.bru works in a different, “extended-release” style, giving your body + brain lasting focus and energy—without the downsides.

roo.bru is packed with superfoods that boost cognition, immunity, libido, and performance. Adaptogenic herbs and antioxidants keep you sharp, resilient, and energized—helpful whether you’re an athlete, intellectual or just a regular ol’ bloke.

roo.bru’s blend includes ashwagandha, an adaptogen known for reducing cortisol levels, which can help ease stress and promote a calm state. Combine that with 88 mg of caffeine and you have the perfect, balanced, beauty of a boost.

roo.bru is gentle on your gut, unlike coffee, which can aggravate GERD, reflux, and IBS. With soothing ingredients like rooibos and functional herbs, roo.bru naturally reduces acidity and inflammation, supporting a balanced digestive system without triggering flare-ups.

We’re not going to lie, it’s hard to make something this healthy taste good. But we did it—roo.bru tastes like chai, hot chocolate and coffee had a baby. It’s vegan, gluten-free and has no additives or sweeteners.